A brand is the tattoo left on the brain, the impression that is left when a brand name is mentioned. For example, most people not only think of cars when BMW is mentioned, they also have an immediate impression of luxury, quality, power, affluence and history. Good branding will conjure your product in people’s minds, but great branding will convey a very particular and carefully crafted feeling or impression about that product – your brand identity.
In regards to your printing company, corporate printing forms an integral part in representing your business whilst maintaining your brand identity. This is why in choosing Picasso Print and Design you can be sure that by using a professional printer that understands the importance of your brand, logo and marketing, all aspects of your printing will be produced to the highest standards ensuring consistency of colour and quality.